Ellis-Car integrates the data generated by Geotab device into its smartphone app and Web Platform ecosystem. Each driver gets access on his smartphone (via our iOS/Android app) to a fully customized virtual driving coach, providing individual advice via E-learning videos and quizzes. An integrated incentive system motivates and rewards drivers to adopt a safe driving behavior (Lotteries, Gift-shop, fundraisings, etc). The Web platform allows many more insights of the fleet data and allows driving risk mitigation tools (Electric-compatibility scores for gas vehicles, Team challenges, Appoint team leader to delegate driving risk management, etc).