MaxOptra released its first market product in 2012. Since those small beginnings we are proud to have grown to over 650 customers worldwide, all using our leading route optimisation and planning software. We continue to invest in providing cutting- edge technologies for our customers and we are backed by UK private equity investors.

We specialise in route optimisation for both large and small operations, in a wide variety of industries. Our ethos is to provide customers with choice. That’s why we integrate with all major CRM’s and devices.    

MaxOptra was originally launched when the team saw an opportunity to develop and introduce a cloud-based solution that offered the optimisation functionality of traditional on-premise systems, but in a more flexible and advanced way. Since then we have continued to develop our offering and provide functionality that supports the order journey - from placing an order through to final delivery.

Over the years we have built a proven track record in transforming businesses’ delivery operations. Saving them time, money, and resources.

You can check out our reviews and case studies if you'd like to learn more.

Today, 650+ businesses are signed up to MaxOptra and the system is used by over 6,000 customers, planning 4 million routes, every month.

MaxOptra is able to successfully support these operations thanks to our cutting-edge, industry-leading technology and algorithms. Alongside the best service standard within the industry.