Thrive is a driver engagement, gamification, and rewards platform that transforms Geotab fleet and driver data into meaningful recognition and incentives. Integrated with Geotab, Thrive uses driver performance and safety data to power configurable goals, challenges, achievements, leaderboards, and reward programs. Organizations can recognize positive behaviors, encourage continuous improvement, and reward drivers with access to hundreds of reward options, including popular gift cards and other incentives. Thrive helps companies move beyond simply measuring performance by giving drivers a reason to actively participate in improving it. The result is a more engaged workforce, stronger safety culture, improved driver performance, and a rewarding experience that motivates employees to perform, improve, and Thrive.