Geotab Vitality

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Safety and fuel efficiency are two of your biggest fleet costs — and both come down to driver behavior. Geotab Vitality improves both, without cameras, without coaching sessions, and without battling your drivers to comply.

Instead of focusing only on what goes wrong, what if you rewarded them for what goes right? Drivers can earn over $40/month in real rewards from 160+ brand partners just for driving the way they already know they should.

Geotab Vitality is the safety solution where drivers actually want to participate. It layers seamlessly on top of your existing Geotab GO devices and telematics ecosystem — no new hardware, no complex IT project. Using the Predictive Collision Risk algorithm built on data from over 5.5M+ connected vehicles, it sets personalized weekly goals for every driver. Meet the goal, earn rewards. It is that simple.

The results speak for themselves: 443% ROI. An 8% reduction in collision risk versus peer fleets. A 43.9% improvement in driver turnover and 2.7% lower fuel spend — across active fleets. And 80% of fleets that pilot it convert to paid — because drivers champion it, not resist it.

This is not just another compliance tool. This is a culture shift that brings fleet managers and drivers together.

Features And Benefits

For your bottom line:

443% ROI in 90 days — Richards Building Supply documented $195K/year in savings against $36K program cost. Collision reduction, fuel savings, and retention savings combined.
Cut fuel costs by improving driving habits — Smoother acceleration, less harsh braking, and reduced idling translate to a 2.7% fuel efficiency improvement across pilot fleets.
Reduce collision costs before they happen — The Predictive Collision Risk algorithm identifies at-risk drivers and helps them improve before incidents occur. Fleets see up to 48% collision risk reduction.

For your drivers:

Give drivers a reason to care: Drivers earn up to $37/month in real rewards from 160+ brand partners across 39 countries. Coffee, shopping, travel — rewards they actually want.
Replace resentment with recognition: No cameras, no coaching sessions, no punitive scorecards. Drivers get personalized weekly goals based on fair, contextual benchmarking against peers with similar vehicle types and routes.
Keep your best drivers longer: Richards Building Supply saw driver turnover drop from 25.5% to 14.3%, saving $92K/year. In an industry where replacing one driver costs $8K-$15K, retention is a revenue issue.

For your operations:

Deploy in days, not months — Geotab Vitality works on your existing Geotab GO devices. No new hardware. No complex integration. Activate through MyGeotab and drivers are enrolled within a week.
See results in six weeks — Measurable behavior improvement starts within 60 days. 80% of fleets that pilot convert to paid because the data makes the decision easy.
Shift safety culture without a compliance project — Geotab Vitality is not a training program. It is a daily habit system backed by behavioral science, validated across 41 million consumers worldwide.

Company Website

https://www.geotab.com/vitality/