Safety: scoring drivers accept as fair

• Every trip is scored on speeding, braking, acceleration and cornering, using the GO device already in the vehicle.
• Each driver is compared only against true peers with the same vehicle type, job and conditions. A city delivery driver is never measured against a highway baseline.
• Personalized weekly targets are set from each driver's own history, so the goal is always attainable and always fair.
• Across enrolled fleets, predicted crash risk falls 9.6% within four weeks, and the highest-risk drivers improve the most.
  
  

Retention: recognition that addresses why drivers leave

• Drivers earn real rewards from 160+ brand partners in the Geotab Vitality app's rewards mall, redeemable for coffee, shopping, dining and travel.
• Bronze, Silver, Gold and Platinum status tiers reset quarterly, giving every driver a fresh path to improve.
• Good driving is recognized every day rather than only surfaced when something goes wrong. Drivers who are recognized stay longer, and they introduce the program to new hires themselves.
  
  

Fuel: smoother driving costs less to run

• Reducing speeding, harsh acceleration and harsh braking lowers fuel consumption and component wear without any operational change.
• Lower speeds and gentler acceleration also reduce wear on brakes, tires and drivetrain.
• Safety, retention and fuel gains come from one program, with one outcome to report.
  
  

Operations: software only, live in days

• No new hardware, no vehicle downtime, no IT project. Enable the add-in in MyGeotab, upload your driver list, and drivers receive a welcome email to download the app.
• Measurable behavior change within the first seven days; results compound weekly for the first month.
• The Geotab Vitality team supports enrollment and driver onboarding, and drivers are typically live within a day.
  
  

Proof

Four published customer stories are linked on the Resources tab: Richards Building Supply (US building materials distribution), FiberLight (US field service telecommunications), King Township (Canadian municipal fleet) and Richfords Fire & Flood (UK restoration services). Together they show driving behavior improvement of 21.6% to 59%, collision risk reduction of 7% to 22%, and fuel efficiency gains of 2.7% to 6.4%.