A science-backed, all-in-one behavior change platform that rewards better driving.

Fleets can improve driver behavior in as little as 6 weeks* reducing collisions, retaining drivers and lowering costs.

The first product offering from Geotab Vitality, integrates Geotab’s world-class AI-powered predictive collision risk analytics and benchmarking capabilities, with Vitality’s behavioral science and global driver status.The new platform enables drivers to earn progress points as they drive well, incorporating personalized weekly driving goals, incentivized with rewards. The driver will also be provided with a status that will reflect risk level, relative to drivers in similar industries, vehicle types and geographic areas, with statuses set using Geotab’s predictive collision risk model which looks at the leading causes of collisions.

Geotab Vitality challenges the industry’s traditional model of penalizing poor driving habits. Instead, this dynamic solution takes a positive approach, incentivizing drivers to enhance their habits through rewards – regardless of how they currently drive, or their skill level.

Initial trial fleet customers have already experienced the benefits of the program, participating in an early adoption program that helped evaluate the impact of behavior change programs on driver safety scores. Incentives earned through the program are redeemed for products from popular brands included in a “Rewards Mall.” Geotab plans to integrate Geotab Vitality into Geotab Drive and the Geotab Safety Center later this year, offering a comprehensive, end-to-end safety solution for fleets.